Eurasia Networks Group announced that on December 23 it signed a Memorandum of Agreement (MOA) for the exclusive business rights of the cosmetics brand LYA NATURE, founded by actress Lee Young-ae, in the Central Asian region.
LYA NATURE is a premium natural cosmetics brand that embodies Lee Young-ae’s philosophy, focusing on clean beauty products suitable for sensitive skin and for use by the entire family. Amid growing global interest in K-beauty and Korean culture, the brand has been gaining attention both domestically and internationally, achieving rapid growth based on its eco-friendly concept.
The Distribution Business Division of Eurasia Networks plans to introduce the full range of LYA NATURE products across Central Asia, with Uzbekistan and Kazakhstan as key markets. Through a high-end marketing strategy, the company aims to open flagship stores in major commercial districts of each country and actively pursue promotional and marketing activities by leveraging actress Lee Young-ae’s strong local brand recognition.
※ Source: Eurasia Networks Strategy Planning Department
